Most industries have their flaws, but the fitness industry is on another level. I have a bit of a love/hate relationship with it. With the rising obesity epidemic sweeping the globe, many people are searching for ways to improve their health.
So what happens as a result? Money grabbing businesses come rushing in promising you results by selling you disgustingly immoral products that have no benefit to your body and are only negatively impacting your health.
Now don’t get me wrong, there are many people out there that are genuinely trying to help you. But one of the main reasons I started my own fitness business was because of these companies that are only out for themselves.
So why are the ‘wrong’ approaches to weight loss so wide spread? Well the problem is, common sense and the ‘correct’ approach to nutrition aren’t marketable.
Telling someone to alter their protein consumption or eat more vegetables isn’t going to make anyone a significant amount of money. But a tablet rammed full of caffeine and laxative that comes packaged in a shiny container with a swanky label? That is far more appealing to someone looking for quick results.
Please don’t buy in to any weight loss products or any dubious diets. If a company is trying to sell you an approach to weight loss that isn’t sustainable in the long term: run for the hills. You don’t need a ‘cleanse’, you don’t need to fast, and you certainly don’t need any tummy toning products or supplements.
Get advice on how to positively change your lifestyle habits. Cook with high quality foods and prioritise being active as part of your daily routine.
If you have any questions about how you can start making positive changes, please email email@example.com. I’d love to help you out!