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Coaching built around real life
Most people don’t fail at fitness because they lack motivation.
They fail because their plan doesn’t fit their life.
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My coaching is built around that reality. No cookie cutter programmes. No rigid meal plans. No punishment for living like a normal human.
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Everything is personalised, structured and designed to work with your schedule, not against it.
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It’s not just about workouts or macros on paper. It’s about habits, consistency and understanding the why behind what you’re doing so progress feels sustainable, not exhausting.
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This is coaching for people who want clarity, not more confusion.
How coaching works
Coaching is structured, but never rigid. Here’s what the process looks like:
Initial Consultation
Exercise routines, nutrition support and accountability, all tailored to your experience level and your goals.
Regular Check-Ins
Personalised Plan
Your training and nutrition plans are built specifically around you. We take your experience level, preferences, schedule and capacity into consideration.
Ongoing Support
You’re not left guessing. You’ll have direct support, guidance, and accountability throughout your coaching, not just a plan dropped in your inbox.
You’ll have twice weekly check-ins to review your progress, troubleshoot any challenges and adapt the plan as life inevitably changes.
The aim is simple: remove guesswork and give you structure you can actually stick to.
Coaching pathways
Coaching isn’t one-size-fits-all, so there are a few different ways to work together.
Who coaching is for
This coaching is a good fit if you’re:
New to training and want clear structure without intimidation
A runner or endurance athlete looking to improve performance sustainably
Tired of conflicting advice and fitness misinformation
A busy professional who needs coaching to fit real lif
If you’re looking for extremes, rigid rules, or shortcuts, this probably isn’t for you.
If you want clarity, support, and a grounded approach… you’re in the right place!
Education, not just coaching
Coaching doesn’t stop at programmes.
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I believe people deserve to understand their bodies, their training and their nutrition, not just follow instructions blindly. That’s why education is a core part of how I work.
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I also host the How To: Fitness podcast, where I break down common myths, explore the evidence behind popular fitness trends and have honest conversations about our health (without the hype).
YOU HEARD IT
HERE First
Real experiences from people who’ve built sustainable progress through structured, evidence-driven coaching.
“I can't recommend Michael Ulloa enough! He was such a great trainer to work with, even on my crummiest days he'd get me laughing and being more kind to myself. I learned a tremendous amount from him over the 8 months we worked together, both about exercise and nutrition (protein!). His integrative app was easy to work with, and his take on the diet industry is next level. Count yourself lucky if you are able to work with him!; professional, patient, genuine.”
Kim C
“I worked with Michael during six months and cannot recommend him enough. He provided me with so much knowledge, content and nutrition advice, always working together on my goals and setting a enjoyable variety of work outs, with regular calls every week. I would definitely work with Michael again!”
Ismael, C
"A maverick in the fitness world, Michael’s personalised approach adapts to your unique needs, pushing you to surpass limits you never knew existed. He’s exactly what I needed at a very difficult time in my life. Infectious enthusiasm, total confidentiality and unwavering support, Michael’s knowledge transforms not just bodies, but lives. With a perfect blend of science-backed methods and intuitive understanding, he redefined what was possible for me. He’s more than a trainer and I cannot recommend him enough."
Gavin O
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Ready for support that makes sense?
If you’re looking for structured coaching that prioritises sustainability, clarity, and support (without extremes), you can apply below.
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There’s no pressure and no obligation. Just a conversation to see if coaching is the right fit.
